The Concept

The campaign theme for this catalog was inspired by allowing women to fulfill their “inner child” wishlists. The campaign is designed to be like a giant Christmas wishlist to Santa through a winter cheer and pink aesthetic. The catalog follows the brand identity and style used in previous and current Altar’d State catalog and collateral.

This emphasis on pink bows, hand drawn illustration, and clean mixed with handwritten type further shows how the brand is aiming to create that cozy, cozy, and whimsical feeling for the holidays.