Golden Hoopers

Aug. 2024, Conceptual Brand Identity Project

The Concept

The Golden Hoopers are a senior women’s streetball team based in the Mecca of streetball, West 4th in New York. Taking personality and color palette inspo from the Golden Girls, these spunky women aim to revolutionize the game by kicking age stigmas to the curb. This third place and community allow senior women to participate in the Cage. They’re always hungry for a challenge beyond old fashioned bingo.

To further emphasize the importance of the location to the sport, I contacted a photographer based in New York with shots from West 4th itself. All photography credits to